KulVue is an ultra-thin transparent coating. It contains engineered plasmonic nanoparticles. Plasmonic means the electrons in these tiny metal particles resonate with specific wavelengths of light.
That resonance is the whole trick, because it can be tuned. The particles are tuned to intercept infrared while letting visible daylight pass. The glass stays crystal clear, and the solar heat gain through it drops sharply.
To be precise about it: the daylight that still comes through carries energy of its own, so a coated window is not a window that admits no heat. It admits the light you want and turns back the invisible heat you don’t.